Bernadette Jiwa says: If you don’t have a story then you are just another product

We have a story.

Our story starts in 1999 when we interest in the deep, fast paced and ever changing field of optometry was first sparked.

In 2009 took a trip to Daejeon in South Korea in order to obtain and bring back the very first lenses that were sold within the Middle East. Between 2009 and 2018 we worked on lens design and quality, during this time he hosted an optician from South Korea to assist in fine tuning the designs of the lenses. In 2018, we  returned to Daejeon to finalise SAMA lenses’ design and productions, then the following year he returned again for a quality control visit.

As an optician you learn how to fix a pair of glasses and as an optometrist you learn how to design glasses. we  felt that he could add value and knowledge to the world of contact lenses and eye care by combining the knowledge that he gained. This is when the gears started turning to create comfortable and quality lenses.

Designing the perfect lens was the most important and biggest step. We needed a contact lens that was flexible and allowed sufficient oxygen to the eye. Another important factor was comfort. We wanted to design lenses that were not only extremely comfortable but would also withstand the extreme Gulf region climate. The contact lenses would need to face the same conditions that the eye normally gets exposed to such as air conditioning, high temperatures and high humidity. We wanted to somehow resemble the sky: clear and pleasant to look at and as you go about your day you don’t notice that it is there.